A Real Estate Google Ads Agency for High-Intent Property Buyers

Why Performance Max Needs Care in Real Estate

Automated campaign types can reach wide audiences, but without strong conversion signals they tend to optimise toward cheap, low-quality leads. We usually establish search campaigns and clean conversion tracking first, and only then test Performance Max with tight exclusions and clear lead-quality feedback.

Track Calls as Seriously as Forms

A large share of property enquiries happen by phone. Without call tracking, an account can look unprofitable while quietly driving the sales team's busiest days. We track calls above a minimum duration alongside form submissions, so reporting reflects how buyers actually contact you.

A Note on Budgets

Property keywords can be expensive in competitive Mumbai micro-markets. We would rather run a smaller, tightly controlled campaign that proves cost per site visit than spread a larger budget across broad, low-intent terms.

Weekly Search-Term Reviews

Search-term reports show what people actually typed before clicking. Each week we add irrelevant terms — rentals, hostels, job searches, unrelated localities — as negatives, and promote converting terms into their own tightly themed ad groups.

Ad Scheduling and Call Availability

If your sales team cannot answer calls late at night, call-only exposure at those hours wastes spend. We schedule ads and call extensions around when your team can respond, while keeping form-based lead capture active around the clock.

Location Targeting That Matches Real Buyers

Property buyers often live outside the project area — in a nearby suburb, another city, or abroad. We set location targeting deliberately, review which locations produce site visits, and exclude areas that only produce clicks.

Landing Page Alignment

Ads promise a configuration and price band; the landing page must deliver exactly that. Mismatches between the ad and the page are one of the commonest reasons property campaigns convert poorly. We keep ad groups and pages aligned project by project.

Questions to Ask Before You Hire

• Do you build real-estate-specific negative keyword lists?
• How are calls tracked and attributed?
• Do we own the Google Ads account and conversion data?
• How often are search terms reviewed?

Realistic Expectations

Cost per click and cost per lead vary widely by micro-market and season. We avoid quoting universal numbers; instead, we benchmark your first month against your own results and set improvement targets from there.