Property Is a Visual Purchase — Meta Is a Visual Platform
Buyers often don't start with a search. They scroll past a walkthrough reel, a location photo or a possession update, and an interest forms long before they know the project name. Facebook and Instagram are well suited to reaching those people early, within the neighbourhoods and income bands that match your project.
The challenge is quality. Meta can generate leads cheaply, but a cheap lead that doesn't pick up the phone has little value. We design campaigns around qualifying questions on the form, clear price and configuration information in the creative, and rapid follow-up, so your team spends time on people who are genuinely interested.
We also use Meta for what it does best after the first visit: retargeting people who watched a walkthrough, opened a form or visited the project page, reminding them of the project until they are ready to decide.
