Small business owner learning digital marketing
For Business Owners

Learn to Run Your Own Marketing — No Jargon, No Agency Needed

A practical course built for founders and small business owners who want to understand and run their own digital marketing, not become a full-time marketer.

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Course Overview

Built for People Running a Business, Not Chasing a Job

This is a 6-week, practical course designed for business owners who want to actually understand what their marketing spend is buying — or run it themselves without hiring an agency. No fluff, no jargon, no assumption that you already know what a "conversion rate" is.

Every session is taught using your own business as the working example wherever possible, so you leave each class with something applied, not just theory you'll forget by next week.

By the end, you'll have a working Google Business Profile, a basic SEO plan, a live Google Ads or Meta Ads campaign you set up yourself, and a simple monthly marketing routine you can actually keep up with.

This isn't a digital marketing course for beginners looking to build a marketing career — it's built specifically for owners and founders who want practical control over their own business's marketing, whether that means doing it entirely yourself or knowing enough to hire and manage an agency properly.

Business owners in a practical marketing workshop
6
Weeks, Weekend Batches
12+
Practical Skills Covered
1
Live Campaign, Your Business
100%
Plain-Language Teaching
Format & Investment

A Digital Marketing Course Online, Built Around Your Schedule

Designed as a genuine digital marketing course for beginners running a business — no assumed background, no jargon.

Weekend & Evening Batches

This digital marketing course online runs in weekend and evening batches, built around the reality of running a business full-time.

Course Fees

Our digital marketing courses fees for this program are a fraction of a typical annual agency retainer — full details shared on a free consultation call.

Certificate Included

This is a digital marketing course with certificate on completion, plus a real campaign built for your own business as your final project.

Small Group Format

Kept intentionally small so every business owner gets direct feedback on their own website, ads and social channels.

What You'll Learn

Practical Skills You'll Actually Use

No filler modules — just what a business owner genuinely needs to run or oversee their own marketing.

Google Business Profile & Local SEO

Set up and optimize your profile so you show up when customers search nearby.

SEO Fundamentals

Keyword basics, on-page essentials, and how to judge whether an SEO agency is doing real work.

Google Ads Basics

Set up your first search campaign, understand bidding, and avoid the most common budget-wasting mistakes.

Social Media & WhatsApp Marketing

A realistic posting routine, basic content creation, and using WhatsApp Business properly.

Reading Analytics

Understand your Google Analytics and ad dashboards well enough to judge what's working.

Hiring & Managing an Agency

What to ask, what a fair quote looks like, and how to evaluate results without being technical yourself.

AI Tools for Small Business

Practical use of ChatGPT and similar tools for content, replies and basic marketing tasks.

A Simple Monthly Marketing Routine

A repeatable checklist you can actually stick to without a marketing background.

Who This Is For

Built for Founders and Small Business Owners

Shop owners, service providers, consultants, and small business founders who either want to run their own marketing directly, or want to understand it well enough to manage an agency or in-house hire properly. No prior marketing background needed — we start from zero and stay practical throughout.

This program works well as a standalone digital marketing course for beginners running a business, and equally well as a refresher for owners who've picked up bits of marketing knowledge informally but never had it organized into a repeatable system.

Before You Enroll

Free Resources Worth Exploring First

If you're still deciding, these free starting points can help you get a feel for the basics before committing to a structured course.

Google Digital Garage

One of the most useful digital marketing courses free online for absolute fundamentals, straight from Google.

Google Skillshop

Free, official certifications directly relevant to running your own Google Ads and Analytics accounts.

Your Own Google Business Profile

Setting this up yourself, even before the course, gives you a head start and something concrete to build on.

FAQ

Common Questions

Six weeks, taught in weekend or evening batches so it fits around running your business — no need to step away from daily operations to attend.

No — the course assumes zero prior marketing knowledge and is taught in plain language throughout, without assuming you already know the jargon.

Wherever possible, sessions use your own business as the working example, so you leave with something set up and applied, not just theory.

For some businesses, yes — many owners run their own marketing perfectly well after this course. For others, the goal is simply to understand it well enough to manage an agency or in-house hire more effectively.

Yes, a laptop is recommended for the practical sessions, since you'll be setting up actual accounts and campaigns during class.

Yes — this is exactly who the course is built for. We start from setting up a Google Business Profile and basic accounts, assuming nothing exists yet.

Yes, and it's often useful — an owner and whoever handles marketing day-to-day (even part-time) both benefit from being on the same page.

We accept standard bank transfer payments. Speak with our team during enquiry for current fees and available options.

Free resources are a fine way to get a first taste of terminology, but most digital marketing courses free online are generic and not built around applying the skills to your own specific business — which is the entire point of this program.

Yes — you'll receive a certificate on completion, based on the real campaign work done on your own business rather than a generic quiz-based test.

This course itself includes a certificate on completion. Unlike digital marketing certificate programs built around passing a quiz, ours is based on the real campaign work you complete for your own business.

Our program itself is a paid, hands-on course rather than a free one, but we point students toward genuine digital marketing courses free certifications from Google as useful supplementary credentials alongside our own certificate.

Yes, intentionally — this course is built for business owners applying skills to their own company, not job seekers. If you're looking for digital marketing courses with placement support to start a career, our Advanced Digital Marketing Course is the better fit.

Limited Seats Available

Ready to Take Control of Your Marketing?

Get a free consultation and find out if this course is the right fit for your business.

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